21st Century Marketing: How To Blend Digital And Traditional Methods

by Greg Gutkowski

Entire industries have been disrupted by the digital transformation:Record companies by Apple iTunesBlockbuster by NetflixKodak by digital camerasPrint advertising by Google Retail stores by AmazonTaxis by Uber And hotels by AirbnbYet traditional marketing methods are still very relevant. There is no digital substitute for trade shows, professional conferences with panel discussions, wining and dining, relationship-building business networking, playing...

• Format: Paperback
• Language: English
• ISBN: 109178471X
• ISBN13: 9781091784710
• Release Date: April 2019
• Publisher: Independently published
• Length: 262 Pages
• Weight: 1.01 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"