20: 20 Crm: A Visionary Insight Into Unique Customer Contacts

by Jon Anton and Laurent Philonenko

The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0963046454
• ISBN13: 9780963046451
• Release Date: February 2002
• Publisher: Purdue University Press
• Length: 143 Pages