12 Simple Steps to a Winning Marketing Plan: The Basics and Beyond

by Geraldine A. Larkin

12 Simple Steps to a Winning Marketing Plan teaches the basic concepts of marketing in order to develop a good first draft of a marketing strategy for a company product. This book explains the basic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1557382972
• ISBN13: 9781557382979
• Release Date: January 1992
• Publisher: Probus Publishing Co.
• Length: 217 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"

Customer Reviews

I've Seen It Work

I was Larkin's "associate" (fancy word for secretary) at Deloitte & Touche when she wrote this book. My position with her centered a great deal on helping organize a series of terrific seminars for fledgling businesses and hopeful entrepreneurs. This book is the result of one of the most popular of her seminars. Geri hired me to type her manuscript and I can tell you right now that this book is meant to emulate the seminar - not a technical, difficult to understand, boring textbook - but a real, hands-on, "this is your company so let's do it" workbook that will leave you with a solid marketing plan by the time you reach the back cover. I've seen lots of companies do it under Geri's tutelage. With this book in hand, you can too