$12 Billion of Inside Marketing Secrets: Discovered Through Direct Response Television Sales

by Steven Dworman

Book Overview

20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets.Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products...

• Format: Paperback
• Language: English
• ISBN: 097264380X
• ISBN13: 9780972643801
• Release Date: March 2004
• Publisher: Steven Dworman Enterprises, Incorporated
• Length: 338 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 7.5" x 9.3"