101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

by Susan Sweeney and Susan Sweeney CA

Book Overview

Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1885068379
• ISBN13: 9781885068378
• Release Date: January 1999
• Publisher: Maximum Press (FL)
• Length: 266 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 7.0" x 9.0"

Customer Reviews

Fantastic Book - Filled with stuff that works!

This book is fantastic! I have picked up a number of Internet Marketing books that were filled with the history of the Internet or techniques that work if you've got a million dollar budget and tons of staff. This book is filled with techniques and tools that you can implement immediately. The book is super easy to read...in plain English rather than techno jargon. There are additional resources given at the end of each chapter in case you want more detail or access to some of the tools mentioned in the chapter. The breadth of topics covered provides something for everyone..from associate/affiliate programs to newsgroup marketing to media relations to banner advertising to mail list marketing to e-mail. There are 20+ chapters each focusing on a different topic. Excellent resource if you're a small or medium sized business and you want to learn how to increase traffic to your website yourself without a huge budget. Great book! Highly recommend it!

This Book is a Must Have

I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!

Deserves Wide Acceptance

When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number. The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information. I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing.Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.

Much Improved 2nd Edition

This new 2nd edition of the book is far better than the first (and much expanded). It covers everything from meta tags to search engines to newsgroups to trading reciprocal links. I especially found the chapter called "Be Kind to the Search Engines" to be extremely useful. If your site needs more traffic this is a good place to start.

A Goldmine of Promotion Ideas Worth Digging For!

With the number of Websites online today many people are seeking ways to improve the likelihood that their own sites will get better noticed. Susan Sweeney has written 101 Ways to Promote Your Web Site to encourage Web developers, businesses, and others to develop and launch effective marketing campaigns to get themselves noticed. Within the covers of this book Sweeney offers a number of sound ideas and strategies that will improve the chances for any Website to become better publicized. Readers will quickly pick up on some essential Website design ideas, how to effectively use search tools, and how to make use of newsgroups, e-mail, mail lists, ezines, and other forms of online communication. Sweeney will assist her readers to develop sound linking strategies to draw visitors from other sites. She discusses the use of banners and the use signature files at the end of e-mail and newsgroup messages to draw further attention. She also offers some very interesting and creative ways to keep people coming back time after time again! The book features a number of helpful tips, techniques, and resources that will aide in Website designing, marketing, and offline promotion. Additional expert advice on a variety of topics and book updates are only keystrokes away at the companion Website. Web developers, business owners, ad agencies, and consultants will find this book to be a goldmine of ideas worth digging for that will pay huge dividends in terms of recognition!