101 Things I Learned(r) in Advertising School

by Matthew Frederick and Tracy Arrington

Book Overview

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one...

• Format: Hardcover
• Language: English
• ISBN: 045149671X
• ISBN13: 9780451496713
• Release Date: April 2018
• Publisher: Crown Publishing Group (NY)
• Length: 216 Pages
• Weight: 0.98 lbs.
• Dimensions: 1.0" x 7.1" x 5.1"