1,001 Ways to Market Yourself and Your Small Business

by Lisa Shaw

Many entrepreneurs are hesitant to self-market their small businesses, notes freelance writer Lisa Shaw, even though they often can sell them more effectively than any outside consultant. In 1001 Ways... This description may be from another edition of this product.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0399523146
• ISBN13: 9780399523144
• Release Date: August 1997
• Publisher: Perigee Books
• Length: 256 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.7" x 5.1" x 8.0"

Customer Reviews

Good book if you just want to browse through ideas

As the title says this book is for Small Business owners. You would find more information on most marketing books but hey, this is a list with 1001 ideas each with a small description. Sometimes it really helps to see lots of ideas easily. And even one applied and successfull idea which you would otherwise miss is surely worth more than the price of this book.

A good solid resource

A good resource for small business. I would recommend it and I'm glad I have it. I'd also recommend supplementing it in certain areas, perhaps with Jay Conrad Levinson's Guerrilla Marketing or Guerrilla Advertising. And if you have to be in the yellow pages, you should have Barry Maher's book on Getting the Most from Your Yellow Pages. For basic direct mail, anything from Denny Hatch, editor of Target Marketing, is good. Or Ed Nash. If you want to know about positioning, Al Ries and Jack Trout.