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Paperback 读麦-讲演:复活麦克卢汉的大脑(卷一): REA [Undetermined] Book

ISBN: 1006548270

ISBN13: 9781006548277

读麦-讲演:复活麦克卢汉的大脑(卷一): REA [Undetermined]

读麦,就是阅读麦克卢汉,简写成"读麦",是我模仿蒙古歌手独有的技巧"呼麦"编造的一个词,就算是发挥麦克卢汉所推崇的听觉思维吧。麦克卢汉是加拿大的传播学理论家和英语文学教授,以格言"媒介即信息"而闻名,他影响巨大的著作有《谷登堡群星》(1962)、《理解媒介:人的延伸》(1964)和《媒介即信息》(1967)。五六十年来,围绕麦克卢汉颇多争议,追随者奉他为先知,反对者贬他为巫师,他的理论热了冷、冷了热,他的文字很多人都说复杂难懂。那么,到了移动互联网的今天,我们应该怎样读麦呢?...

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