A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. --Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on...