By Mike Ward • February 14, 2018
I found this old love letter in a shoebox of memories and it is with sincere, yet cautious feelings that I share it with you again. I fear your response, yet crave it as I suspect that you continue to feel the same. I feel as strongly now as I did back then. Love is a funny thing, but my passion has not faded.
Dear Book Lover,
I can no longer refrain from expressing to you my deep and undying love. It seems so ridiculous, we hardly even know each other, but never in the history of humankind has a better match existed. You, a voracious reader of books, and I, a humble used book store with a hunger and desire to share my books with you. How often I imagine your loving gaze as you browse the millions of used books on my website, or your soft caress as you turn the pages of a book you cannot put down.
Please know that this is no whim of fancy but a sincere desire of the heart that is nearly indescribable. Since the day you lovingly wrote your email address on my login page I have kept it indelibly inscribed in the heart (of my database), never to be shared, as the thought of any other having it nearly kills me with jealousy. Just know that I think of it often and desire your love in return.
And now my affection can no longer be contained. I want to shout from the rooftops: "I have free shipping in the USA, for you, my love, and deep discounts to Canada and Europe!"
I know you cannot deny the chemistry between us. I can feel you thinking fondly of me, now, as I am constantly thinking of you. Please don't delay in logging onto my website, www.thriftbooks.com, as I fear my heart may explode in the agony of your absence. My fondness for you, if it can be believed, is even deeper now at the end of this letter than it was when I began.
Until we connect again...
Be Mine. – Thriftbooks.com
We have grown so much as a couple. You, a dedicated reader with ever-changing tastes, and me, an increasingly sophisticated website with now more than 10M books and free U.S. shipping after $10. Have we changed? Yes, but for the better! We are still a match made in heaven as I pledge to you savings that no other partner can offer (up to 90% on some titles). I further pledge to remain attentive to your needs and ready to respond in all the ways you crave: please just email, chat, or call me with any need. The 7-year-itch? Preposterous! I must know if you feel the same. Please do tell.
Be Mine (still).
– ThriftBooks.com*
*As written both in 2011 and in 2018 by Mike Ward, CEO of ThriftBooks. Happy Valentine’s Day!