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Academic & Commercial
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SPIN Selling
SPIN Selling
Neil Rackham

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Influence: How and Why People Agree to Things
Influence: How and Why People Agree to Things
Robert B. Cialdini

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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin

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Why We Buy: The Science of Shopping
Why We Buy: The Science of Shopping
Paco Underhill

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Al Ries

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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

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The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!
The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!
Jay Papasan

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How to Master the Art of Selling
How to Master the Art of Selling
Tom Hopkins

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore

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Secrets of Closing the Sale
Secrets of Closing the Sale
Zig Ziglar

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Bestsellers

The Psychology of Everyday Things
The Psychology of Everyday Things
Donald A. Norman

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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Dan Ariely

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim

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The Challenger Sale: Taking Control of the Customer Conversation
The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon

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The Mindbody Prescription: Healing the Body, Healing the Pain
The Mindbody Prescription: Healing the Body, Healing the Pain
John E. Sarno

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The Little Red Book of Selling: 12.5 Principles of Sales Greatness
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer

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Stumbling on Happiness
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Daniel Todd Gilbert

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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Neil A. Fiore

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Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Al Ries

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly

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Marketing & Sales

The Unofficial Guide to Starting a Business Online
The Unofficial Guide to Starting a Business Online
Jason R. Rich

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The E-Commerce Book: Building the E-Empire (1st Edition) (Communications Networking and Multimedia)
The E-Commerce Book: Building the E-Empire (1st Edition) (Communications Networking and Multimedia)
Steffano Korper

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Next: The Future Just Happened
Next: The Future Just Happened
Michael Lewis

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The Twenty-Four Hour Society: Understanding Human Limits in a World That Never Stops (A William Patrick Book)
The Twenty-Four Hour Society: Understanding Human Limits in a World That Never Stops (A William Patrick Book)
Martin C. Moore-Ede

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The Internet Strategy Handbook
The Internet Strategy Handbook

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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition
Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

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Model: The Ugly Business of Beautiful Women
Model: The Ugly Business of Beautiful Women
Michael Gross

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A Technique for Producing Ideas
A Technique for Producing Ideas
James Webb Young

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It's Not How Good You Are, It's How Good You Want To Be
It's Not How Good You Are, It's How Good You Want To Be
Paul Arden

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Six Women's Slave Narratives (Schomburg Library of Nineteenth Century Black Women Writers)
Six Women's Slave Narratives (Schomburg Library of Nineteenth Century Black Women Writers)

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Preparing for the Project Management Professional (PMP) Certification Exam
Preparing for the Project Management Professional (PMP) Certification Exam
Michael W. Newell

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Over the Top
Over the Top
Zig Ziglar

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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients
Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients
Alan Cassels

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Al Ries

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Media Writing Manual: Print, Broadcast and Public Relations
Media Writing Manual: Print, Broadcast and Public Relations
Janet L. Ramsey

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Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing-Care Retirement Communities
Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing-Care Retirement Communities
Benjamin W. Pearce

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How to Get Ideas (BK Life)
How to Get Ideas (BK Life)
Jack Foster

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Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
Howard Schultz

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First Things First: To Live, to Love, to Learn, to Leave a Legacy
First Things First: To Live, to Love, to Learn, to Leave a Legacy
Stephen R. Covey

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No Logo: Taking Aim at the Brand Bullies
No Logo: Taking Aim at the Brand Bullies
Naomi Klein

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Advertising

The SPIN Selling Fieldbook
The SPIN Selling Fieldbook
Neil Rackham

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Endless Referrals: Network Your Everyday Contacts into Sales
Endless Referrals: Network Your Everyday Contacts into Sales
Bob Burg

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Diffusion of Innovations
Diffusion of Innovations
Everett M. Rogers

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The Hidden Persuaders
The Hidden Persuaders
Vance Packard

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Small Business Marketing for Dummies, Second Edition
Small Business Marketing for Dummies, Second Edition
Barbara Findlay Schenck

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Scientific Advertising
Scientific Advertising
Claude C. Hopkins

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Indispensable: How To Become The Company That Your Customers Can't Live Without
Indispensable: How To Become The Company That Your Customers Can't Live Without
Joe Calloway

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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
Dan S. Kennedy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Ron Willingham

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Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know
Jeffrey Gitomer

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman

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Tested Advertising Methods (Prentice Hall Business Classics)
Tested Advertising Methods (Prentice Hall Business Classics)
John Caples

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The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
Frank Rowsome Jr.

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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Claude C. Hopkins

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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Jack Mitchell

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CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone
CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Georg M. Larsen

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The Advertising Concept Book
The Advertising Concept Book
Pete Barry

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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank

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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
John Jantsch

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Business & Investing

The Complete Tightwad Gazette
The Complete Tightwad Gazette
Amy Dacyczyn

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The Sales Bible: The Ultimate Sales Resource, Revised Edition
The Sales Bible: The Ultimate Sales Resource, Revised Edition
Jeffrey Gitomer

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Go-Givers Sell More
Go-Givers Sell More
Bob Burg

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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
Brian Tracy

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Selling 101: What Every Successful Sales Professional Needs to Know
Selling 101: What Every Successful Sales Professional Needs to Know
Zig Ziglar

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The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
Tim Harford

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The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle
The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle
Amy Dacyczyn

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How to Sell Anything to Anybody
How to Sell Anything to Anybody
Joe Girard

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Storyselling for Financial Advisors : How Top Producers Sell
Storyselling for Financial Advisors : How Top Producers Sell
Mitch Anthony

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The Wisdom of Crowds
The Wisdom of Crowds
James Surowiecki

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Sell or be sold, how to get your way in business and in life
Sell or be sold, how to get your way in business and in life
Grant Cardone

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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Oren Klaff

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Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Thomas Freese

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Marketing Management: Analysis, Planning, Implementation, and Control
Marketing Management: Analysis, Planning, Implementation, and Control
Philip Kotler

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Marketing for Dummies
Marketing for Dummies
Alexander Hiam

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One Minute Sales Person, The: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life
One Minute Sales Person, The: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life
Spencer Johnson

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Confessions of an Advertising Man
Confessions of an Advertising Man
David Ogilvy

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Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)
Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)
Harvey MacKay

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You, Inc.: The Art of Selling Yourself
You, Inc.: The Art of Selling Yourself
Christine K. Clifford

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Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
Jerold Panas

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Economics

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Stephen E. Heiman

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott

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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Marylou Tyler

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The Thank You Economy
The Thank You Economy
Gary Vaynerchuk

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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.)
No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.)
Dan S. Kennedy

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MKTG 2.0, 2008 - 2009 Student Edition
MKTG 2.0, 2008 - 2009 Student Edition
Charles W. Lamb Jr.

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Smart Calling, 3rd Edition Lib/E: Eliminate the Fear, Failure, and Rejection from Cold Calling
Smart Calling, 3rd Edition Lib/E: Eliminate the Fear, Failure, and Rejection from Cold Calling
Art Sobczak

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The Upside of Irrationality
The Upside of Irrationality
Dan Ariely

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Mastering the Art of Selling Real Estate
Mastering the Art of Selling Real Estate
Tom Hopkins

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Sales Dogs : You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors series)
Sales Dogs : You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors series)
Blair Singer

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The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
David H. Mattson

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Team Rodent : How Disney Devours the World
Team Rodent : How Disney Devours the World
Carl Hiaasen

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Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online
Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online
Robert G. Allen

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The Misbehavior of Markets
The Misbehavior of Markets
Benoît B. Mandelbrot

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Jeffrey Gitomer's Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
Jeffrey Gitomer's Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
Jeffrey Gitomer

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Let's Get Real or Let's Not Play
Let's Get Real or Let's Not Play
Randy Illig

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Principles of Marketing
Principles of Marketing
Gary M. Armstrong

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Marketing
Marketing
Steven W. Hartley

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Presenting to Win: The Art of Telling Your Story
Presenting to Win: The Art of Telling Your Story
Jerry Weissman

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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Thomas Kelley

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Economics Books

One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work
One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work
Stephen Key

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The Overspent American: Why We Want What We Don't Need
The Overspent American: Why We Want What We Don't Need
Juliet B. Schor

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Credit Repair
Credit Repair
Amy Loftsgordon

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The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
Brian Tracy

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Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)
Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)
Howard Gardner

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Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business
Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business
Kari Chapin

from $4.19

Crystallizing Public Opinion
Crystallizing Public Opinion
Edward L. Bernays

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Strategic Marketing Management
Strategic Marketing Management
Alexander Chernev

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Shakespeare and Company
Shakespeare and Company
Sylvia Beach

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Jerry Baker's It Pays to Be Cheap!: 1,973 of the Niftiest, Swiftiest, and Thriftiest Secrets on Earth for Spendin' Less and Savin' More on . . . Food, ... Everything! (Jerry Baker's Good Home series)
Jerry Baker's It Pays to Be Cheap!: 1,973 of the Niftiest, Swiftiest, and Thriftiest Secrets on Earth for Spendin' Less and Savin' More on . . . Food, ... Everything! (Jerry Baker's Good Home series)
Jerry Baker

from $6.09

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Sally Hogshead

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Clotaire Rapaille

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Ziglar on Selling
Ziglar on Selling
Zig Ziglar

from $4.19

The Nordstrom Way: The Insider Story of America's #1 Customer Service Company (Norddstrom Way)
The Nordstrom Way: The Insider Story of America's #1 Customer Service Company (Norddstrom Way)
Robert Spector

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If You're Not First, You're Last
If You're Not First, You're Last
Grant Cardone

from $9.49

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Don Thompson

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Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others
Jeffrey Gitomer

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A Consumers' Republic: The Politics of Mass Consumption in Postwar America
A Consumers' Republic: The Politics of Mass Consumption in Postwar America
Lizabeth Cohen

from $6.49

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Jeffrey Gitomer

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Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer
Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer
Carl Sewell

from $4.19

Marketing

Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Steve J. Martin

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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin

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Ultimate Sales Machine
Ultimate Sales Machine
Amanda Holmes

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Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior
Rom Brafman

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Ogilvy on Advertising
Ogilvy on Advertising
David Ogilvy

from $7.19

Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith

from $4.79

Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Alina Wheeler

from $6.09

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Michael Port

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The New Market Wizards: Conversations with America's Top Traders
The New Market Wizards: Conversations with America's Top Traders
Jack D. Schwager

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The Brand Gap
The Brand Gap
Marty Neumeier

from $10.19

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Jay Conrad Levinson

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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Jeffrey J. Fox

from $5.49

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Luke Sullivan

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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
Dan S. Kennedy

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The Greatest Salesman in the World
The Greatest Salesman in the World
Og Mandino

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Resonate: Present Visual Stories that Transform Audiences
Resonate: Present Visual Stories that Transform Audiences
Nancy Duarte

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Words that Sell
Words that Sell
Richard Bayan

from $4.39

The End of Fashion: How Marketing Changed the Clothing Business Forever
The End of Fashion: How Marketing Changed the Clothing Business Forever
Teri Agins

from $6.19

Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Martin Lindstrom

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The list of books on Marketing & Sales covers a wide range of topics related to marketing, advertising, sales, and branding. Many of the books provide comprehensive guides on various aspects of marketing and sales management, while others explore specific topics such as consumer culture, advertising psychology, and direct marketing. The list also includes motivational and self-help books that offer insights into achieving success in business and life. Additionally, the list features historical analyses of the rise of mass consumption and consumer culture in America and critiques of the negative impact of global brands on society. Overall, the common theme among these books is fostering creativity and innovation in organizations by overcoming common obstacles.

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