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Bestsellers
Global
Economics
Industrial
International
International Business Books
Marketing
The list of books provided covers various aspects of global marketing, branding, and competition. Some books provide comprehensive guides to understanding and implementing international marketing strategies, analyzing competition in different industries, and the principles and practices of marketing. Other books examine the impact of global brands on society, politics, and culture or provide insights into the tactics behind China's production game. Additionally, there are books that focus on building successful brands based on specific laws formulated by branding experts or analyzing the impact of individuals such as Michael Jordan on global capitalism and the NBA. Lastly, there is a book that provides a comprehensive guide to starting and growing an import/export business while another examines the power dynamics and politics of world trade through the journey of a t-shirt through global markets.