- The New Maximarketing
- Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
- Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition: How to Outsmart the Competition in the Battle for Internet-age Supremacy
- The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume)
- Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarketing Idea Book
- Thomas L. Collins
- Peter H. Spectre
- Drayton Bird
- Emily Ballew Neff
- Bob Regnerus
- Charles H. Bishop
- David D. Winters
- Paul D. Berger
- Anthony Netboy
- C. Richard Robins
- Laura Brown
- Barry M. Thornton
- Paduda Joe
- Robert E. Haskell
- Mary Lou Roberts
- Joan Koob Cannie
- James K. Ballinger
- Rene Gnam
- Richard Garratt
- Hank Hinckley