- Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
- Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Jossey Bass Social and Behavioral Science Series)
- Polls and Surveys: Understanding What they Tell Us (Jossey Bass Public Administration Series)
- Marketing Research: A Problem Solving Approach
- Applied Sampling (Quantitative studies in social relations)