Scott A. Neslin

Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)

Scott A. Neslin

$34.89 - $199.99

The History of Marketing Science

Scott A. Neslin

$190.00

Promotion Dynamics

Scott A. Neslin

$69.99

Analyzing Consumer Response to Innovation: The Concept of Preference Inertia

Scott A. Neslin

$18.15 - $29.95

Sales Promotion: Concepts, Methods, and Strategies

Scott A. Neslin

$18.79

Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) (Relevant knowledge series)

Scott A. Neslin

$25.89