Richard G. Netemeyer

Books By Richard G. Netemeyer

Books by Richard G. Netemeyer

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

$7.99 - $9.49

Scaling Procedures: Issues and Applications

Richard G. Netemeyer

$7.69 - $197.00

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Richard G. Netemeyer

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Richard G. Netemeyer

Books by Richard G. Netemeyer

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