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Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance
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Ethics and Profits: A Convergence of Corporate America's Economic and Social Responsibilities
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The Bank Marketing Handbook: A Step-By-Step Guide for Today's Market-Driven Banker (A Bankline Publication)
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Developing New Banking Products: A Manager's Guide
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The Wizardy of Customer Value: An action guide to measuring & managing loyalty
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Effective Bank Marketing: Issues, Techniques, and Applications
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