Most Popular Books
- Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- The Customer-Base Audit: The First Step on the Journey to Customer Centricity
- Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn't, and Why It Matters
- A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
