Most Popular Books
- Product placement of BMW: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?
- L'Or�al in China: How can L'Or�al S.A. increase its market share in the fragrances sector in China?
- Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
- Event Planning and Management. Oktoberfest & Bergkirchweih
