Essential Readings in Marketing (Marketing Science Institute (MSI))
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Variety seeking behavior: an interdisciplinary review
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A Theory of Consumer Promotions: Managerial Implications - Primary Source Edition
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A Theory of Consumer Promotions: The Model
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Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
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Managing Market Share When Consumers Seek Variety
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A Dynamic Attribute Satiation Model of Variety Seeking Behavior
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The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability
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Research in Marketing: A Research Annual : Choice Models for Buyer Behavior (Research in Marketing) (Research in Marketing)
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