The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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The Fall of Advertising and the Rise of PR
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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The 11 Immutable Laws of Internet Branding
$5.39
Visual Hammer
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
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Battlecry: Winning the battle for the mind with a slogan that kills.
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The 22 Immutable Laws of Branding & The 11 Immutable Laws of Internet Branding: How to Build a Product or Service Into a World-Class Brand
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