The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
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The Ultimate Secrets of Advertising
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When Ads Work: New Proof That Advertising Triggers Sales
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How Much Is Enough?: Getting the Most from Your Advertising Dollar
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What's in a Name: Advertising and the Concept of Brands
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
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Does It Pay to Advertise?: Cases Illustrating Successes in Brand Advertising
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Advertising Organizations And Publications: A Resource Guide
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Burning Tanks and an Empty Desert: Based on the Unpublished Journal of Major John Sylvanus Macgill, Mb, Chb, MD, Royal Army Medical Corps
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Queen Victoria'S Paladins: Garnet Wolseley and Frederick Roberts
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THE CAULDRON OF WAR, 1914-1918: The Experiences of Robert Gardner, MC Cambridge Classicist and Infantry Officer
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Keynes's Vision: Why the Great Depression Did Not Return (Routledge Studies in the History of Economics)
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The great gray spire
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Advertising at the Crossroads
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