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Jochen Wirtz

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Books by Jochen Wirtz

Essentials of Services Marketing - 1st Edition 9810686188 Book Cover

Essentials of Services Marketing - 1st Edition

Jochen Wirtz

$6.19

Services Marketing 0136107214 Book Cover

Services Marketing

Jochen Wirtz

$6.19 - $156.69

Services Marketing: People, Technology, Strategy 1944659013 Book Cover

Services Marketing: People, Technology, Strategy

Jochen Wirtz

$33.66

Understanding the Role of Business Analytics 9811346143 Book Cover

Understanding the Role of Business Analytics

Jochen Wirtz

$109.99

Service Quality and Productivity Management 1944659420 Book Cover

Service Quality and Productivity Management

Jochen Wirtz

$13.85

Rules of the Service Game 1944659668 Book Cover

Rules of the Service Game

Jochen Wirtz

Releases 7/30/2025

Understanding Service Consumers 1944659099 Book Cover

Understanding Service Consumers

Jochen Wirtz

$13.85

Positioning Services in Competitive Markets 1944659129 Book Cover

Positioning Services in Competitive Markets

Jochen Wirtz

$13.85

AUTOMATISATION INTELLIGENTE: Apprenez comment utiliser l'intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain B08QRZ7N5Z Book Cover

AUTOMATISATION INTELLIGENTE: Apprenez comment utiliser l'intelligence artificielle pour stimuler les entreprises et rendre notre monde plus humain

Jochen Wirtz

Out of Stock

Services Marketing: People, Technology, Strategy: 9th Edition 194465982X Book Cover

Services Marketing: People, Technology, Strategy: 9th Edition

Jochen Wirtz

$63.39

Intelligent Automation: Welcome to the World of Hyperautomation 9811235481 Book Cover

Intelligent Automation: Welcome to the World of Hyperautomation

Jochen Wirtz

$51.92

Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human 9811235597 Book Cover

Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human

Jochen Wirtz

$25.00

Balancing Capacity and Demand of Service Operations 1944659277 Book Cover

Balancing Capacity and Demand of Service Operations

Jochen Wirtz

$13.85

Managing People for Service Advantage 1944659331 Book Cover

Managing People for Service Advantage

Jochen Wirtz

$13.85

Pricing Services and Revenue Management 1944659188 Book Cover

Pricing Services and Revenue Management

Jochen Wirtz

$13.85

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability 1680830287 Book Cover

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability

Jochen Wirtz

$61.15

Designing Customer Service Processes 1944659242 Book Cover

Designing Customer Service Processes

Jochen Wirtz

$13.85

Building A World Class Service Organization (Assessment Tool) 1944659455 Book Cover

Building A World Class Service Organization (Assessment Tool)

Jochen Wirtz

$13.85

Designing Complaint Handling And Service Recovery Strategies 1944659390 Book Cover

Designing Complaint Handling And Service Recovery Strategies

Jochen Wirtz

$13.85

Managing Customer Relationships And Building Loyalty 1944659366 Book Cover

Managing Customer Relationships And Building Loyalty

Jochen Wirtz

$13.85

Essentials of Services Marketing 1292425199 Book Cover

Essentials of Services Marketing

Jochen Wirtz

$112.06

Developing Service Products and Brands 1944659153 Book Cover

Developing Service Products and Brands

Jochen Wirtz

$13.85

INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human null Book Cover

INTELLIGENT AUTOMATION: Learn how to harness Artificial Intelligence to boost business & make our world more human

Jochen Wirtz

$9.99 - $17.53

Service Marketing Communications 1944659218 Book Cover

Service Marketing Communications

Jochen Wirtz

$13.85

Crafting The Service Environment 1944659307 Book Cover

Crafting The Service Environment

Jochen Wirtz

$13.85

Services Marketing (Prentice-Hall Series in Marketing) 0131875523 Book Cover

Services Marketing (Prentice-Hall Series in Marketing)

Jochen Wirtz

$10.19

Services Marketing in Asia 0131138650 Book Cover

Services Marketing in Asia

Jochen Wirtz

$6.89

Services Marketing: An Asia-Pacific Perspective B002KWFA5Q Book Cover

Services Marketing: An Asia-Pacific Perspective

Jochen Wirtz

Out of Stock

Winning in Service Markets: Success Through People, Technology and Strategy 1944659056 Book Cover

Winning in Service Markets: Success Through People, Technology and Strategy

Jochen Wirtz

$52.97 - $110.00

MARKETING DES SERVICES 6E ED. 2744072656 Book Cover

MARKETING DES SERVICES 6E ED.

Jochen Wirtz

Out of Stock

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