Most Popular Books
- Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
- Marketing Strategy: Planning and Implementation (Irwin Series in Marketing, 2nd ed)
- Marketing Management: A Strategic Decision-Making Approach
- Marketing Research: Text and Cases
- Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing)
Similar Authors To Harper W. Boyd Jr.