- Sun Tzu: The Art of War for Managers; 50 Strategic Rules
- Sun Tzu for Success: How to Use the Art of War to Master Challenges and Accomplish the Important Goals in Your Life
- Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships
- The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition
- Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers
- Spencer Johnson
- Kenneth H. Blanchard
- Rhonda Byrne
- Joel Osteen
- Diane Chamberlain
- Libba Bray
- Sun Tzu
- Florence Scovel Shinn
- Drea Zigarmi
- Patricia Zigarmi
- American Psychological Association
- Deb Caletti
- Douglas Pagels
- Susan Polis Schutz
- Garret Christopher
- Mark McNeilly
- Gary Gagliardi
- Steven W. Michaelson