- Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)
- Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
- Advertising and Promotion: Internet Exercises
- Introduction to Advertising and Promotion Management
- Advertising and Promotion: Management and Strategy
- Michael A. Belch
- Gary Shapiro
- Barbara M. Dille
- Victor M.; et al Catano
- M. J. Spalding
- Rigas Doganis
- Tony Mottola
- Kenneth R. Fehrman
- Keith C. Williams
- Belt Collins
- Daniel M. Stowell
- Cherie Fehrman
- Cliff Figallo
- J. Efrim Boritz
- Susan M. O'Dell
- Tonia Davenport
- Gerald Trites
- Tom Osenton
- Charles Dennis
- Mottola