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Gary L. Lilien
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Books by Gary L. Lilien
Marketing Models
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Marketing Engineering
$5.59 - $13.49
Principles of Marketing Engineering
$5.49 - $42.19
Tutorial Marketing Engineering
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Market Planning for New Industrial Products (Ronald Series on Marketing Management)
Out of Stock
New Product and Brand Management: Marketing Engineering Applications
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Marketing Management: Analytic Exercises for Spreadsheets
Out of Stock
Marketing Engineering with CDROM and Workbook
Out of Stock
Model relativism: a situational approach to model building
$26.95
A repeat purchase diffusion model: Bayesian estimation and control
$29.95
Handbook of Business-To-Business Marketing
Out of Stock
A Marketing Promotion Model with Word of Mouth Effects
$29.95
Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences
$29.95
Do European Industrial Marketers Budget Differently?: An International Comparison Via the Advisor Model
$26.95
A Utility Model for Product Positioning
$16.34
A Model for Manpower Management
$16.34
A Model for Allocating Retail Outlet Building Resources Across Market Areas
$18.15
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