Frank V. Cespedes

Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

Frank V. Cespedes

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Sales Management That Works: How to Sell in a World That Never Stops Changing

Frank V. Cespedes

$23.89

Going to Market: Distribution Systems for Industrial Products

Frank V. Cespedes

$10.39

Organizing and Implementing the Marketing Effort: Text and Cases

Frank V. Cespedes

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Managing Marketing Linkages: Text, Cases, and Readings

Frank V. Cespedes

$6.69

Concurrent Marketing: Integrating Product, Sales, and Service

Frank V. Cespedes

$7.69

Going to Market: Case Studies in Industrial Distribution (Harvard Business School Course Module)

Frank V. Cespedes

Out of Stock