- Integrated Marketing Communications: Putting It Together & Making It Work
- Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
- Strategic Advertising Campaigns
- How to Sell More Stuff!: Promotional Marketing That Really Works
- Essentials of Advertising Strategy (NTC Business Books)
- Heidi Schultz
- Barbara M. Dille
- Mark Pearrow
- Robert F. Lauterborn
- Tony Mottola
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- Laurence J. Mauer
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- Editors of Guitar Player
- Cliff Figallo
- Francis A. Lees
- Maximo Eng
- Richard Earle
- Richard Hobart Buskirk
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- Mottola
- Stanley I. Tannenbaum