- Integrated Marketing Communications: Putting It Together & Making It Work
- Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
- Strategic Advertising Campaigns
- IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
- Essentials of Advertising Strategy (NTC Business Books)
- Heidi Schultz
- Barbara M. Dille
- Mark Pearrow
- Robert F. Lauterborn
- Tony Mottola
- S. Watson Dunn
- Laurence J. Mauer
- Daniel M. Stowell
- Joan A. Pajunen
- Editors of Guitar Player
- Cliff Figallo
- Francis A. Lees
- Maximo Eng
- Richard Earle
- Richard Hobart Buskirk
- Susan M. O'Dell
- Tonia Davenport
- Tom Osenton
- Mottola
- Stanley I. Tannenbaum