- Focus Groups: Theory and Practice
- Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
- A Primer on Consumer Behavior: A Guide for Managers
- Winning the Advertising Game: Lessons from the Super Bowl Ad Champions (Business Guides on the Go)
- Secondary Research: Information Sources and Methods
- Frederick G. Crane
- Eric N. Berkowitz
- William L. Megginson
- Leon C. Megginson
- Mary Jane Byrd
- John F. Tanner
- Jackson Lears
- Scott M. Davis
- Roy A. Young
- C.L. Baker
- Christina Mierau
- Juliann Sivulka
- Harvey J. Sindima
- Peter Rosenwald
- Elias C. Mandala
- David H. Furse
- Tom Reichert
- F. Robert Dwyer
- W. Stephen Howard
- George L. McMichael