Applications of Management Science in Marketing (Prentice-Hall international series in management)
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Introduction to Management Science and Marketing
$18.15
Personal selling decisions
$19.97 - $30.95
Estimating the dynamic effects of marketing communications expenditures
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Stochastic consumer models: some empirical results
$29.95
A multiple-product sales force allocation model
$18.15 - $29.95
A Stochastic Response Model With Application to Brand Choice
$29.95
On the Limiting Form of the Contagious Binomial Distribution and Its Application in Stochastic Models of Choice Behavior
$16.34
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
$26.95
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
$29.95
Implementation of Management Science in Marketing
$26.95
Pricing Decisions
$18.15 - $29.95
A Probability Diffusion Model of Dynamic Market Behavior
$25.95 - $38.95
Market Response to the Legitimation of a Brand Appeal
$18.15
Stochastic Models of Consumer Response
$30.95
A Continuous Limit for the "contagious" Binomial Distribution
$26.95
A Dynamic Sales Call Policy Model
$29.95
