Most Popular Books
- The Observational Research Handbook: Understanding How Consumers Live with Your Product
- Crisis Marketing: When Bad Things Happen to Good Companies
- Marketing Masters
- Customer Satisfaction: Focus on the Customer : Second Congress on Customer Satisfaction, May 17-20, 1992, Lake Buena Vista, Florida
- Marketing Public Transportation: Policies, Strategies, and Research Needs for the 1980's (Proceedings Series (American Marketing Association).)