What Is Marketing?
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Esencia del Marketing - Estrategia - Vol. I (Seleccion de articulos de grandes pensadores contemporaneos: Shapiro, Levitt, Anderson, Takeuchi, Quelch, Borden, etc.)
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Effect of advertisement size on the relationship between product usage and advertising exposure
$16.34 - $26.95
Conflict Policy and Advertising Agency-Client Relations
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What Is Marketing?
$43.72
The Influence of Advertising's Affective Qualities on Consumer Response
$18.15 - $29.95
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
$16.34 - $26.95
Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
$29.95
Response Set and the Measurement of Self-Designated Opinion Leadership
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The Use of Preference and Perception Measures in New Product Development: An Exposition and Review
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
$26.95
Structure of Repeat Buying for New Packaged Goods
$29.95
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
$29.95
Recall, Recognition, and the Measurement of Memory for Print Advertisements
$18.15 - $29.95
Measuring Influence in Organizational Purchase Decisions
$29.95
Small Group Theory and Marketing Research
$31.95
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
$29.95
