- The Art of Profitability
- The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
- Value Migration: How to Think Several Moves Ahead of the Competition
- Demand: How to Discover It, Exploit It, and Why Everything Depends on It
- Harvard Business Review on Leading in Turbulent Times (Harvard Business Review Paperback Series)
- William C. Lazier
- David J. Morrison
- Ted Moser
- Alfred Rappaport
- John Zagula
- Darren George
- Paul Mallery
- Bernard M. Baruch
- Laurence C. Smith
- Robert B. Shaw
- Douglas T. Hall
- Russell Lundholm
- Stephen G. Haines
- Allan M. Mohrman, JR.
- David Irvine
- Michael J. Lanning
- Hugo Dixon
- J. Edward Ketz
- Sylvia Lafair
- Dorothy R. Berger