Ideas Que Pegan [Spanish]

by Chip Heath and Dan Heath

One good idea can change everything. If you want to have powerful ideas and communicate them effectively to bring about behavior change or alter the opinions of your employees, buyers, children, readers, or students, Ideas That Stick is your book. Provocative, forward-thinking and fun, the authors demonstrate the vital principles of winning ideas through six concrete keys to making your messages catchy. Illustrated with examples from a wide range...

• Format: Paperback
• Language: Spanish
• ISBN: 8410221020
• ISBN13: 9788410221024
• Release Date: February 2024
• Publisher: Almuzara
• Length: 304 Pages